About us

Skoogs Vinhandel’s corporate vision is based on the fact that you as a customer must feel respect and care in your meeting with us. We listen to you and your wishes are important to us. This is the basis for us to be able to select the wines that match your expectations at a very competitive price.

How it started

It was during the time when Oskar Skoog was working as a Wine Broker in London as the idea for Skoogs Vinhandel were born. London is the city that has historically been and still is the centre of the world’s fine wine trade. An interesting network of contacts was built up in the London fine wine trade and during trips around Europe.

An amazing insight was how incredibly limited access to quality wines with maturity our Swedish restaurants had back then. With a background from the Restaurant Academy in Stockholm and the Stockholm’s fine dining restaurant scene, the journey continued after London. Oskar took international assignments as a sommelier and Food and Beverage Manager in hotels and restaurants in the Maldives, in Saigon, in Abu Dhabi and in the Seychelles. Once back home, Oskar Skoog launched the idea of ​​the family business, Skoogs Vinhandel together with Peter Skoog and Maria Fredin Skoog in 2016.

La Paulée Nordic

Skoogs Vinhandel is a partner of, la Paulée Nordic. La Paulée is the harvest festival that is held annually in Beaune in November as a tribute to Borgognes wine growers. La Paulée Nordic was held for the first time in 2018 and was then held at Operakällaren in Stockholm. 2019, la Paulée Nordic, will be held at Operakällaren on 13 April.


Skoogs Vinhandel supports the proposal that wine should be provided with a table of contents. Wine is today the exception to the requirement for a table of contents. An EU directive on this is under investigation.


For each bottle sold, we pay a fee for, Swedish glass recycling. All recycled glass is transformed into a new glass raw material. Read more at www.glasatervinning.se

Cardboard and corrugated cardboard

Our packaging consists almost exclusively of cardboard and corrugated board. Sweden has a good system for recycling these materials within each municipality. Read more at www.atervinningsbar.se